About

A B2B marketplace for kinder sourcing.

KindNesta helps retail and enterprise buyers discover sustainability-focused products and compare impact with a Kindness Score on every listing — then request quotes and samples for trade programmes.

Built for business, not consumer checkout

KindNesta is a B2B sustainability marketplace. We serve retail buyers and enterprise procurement teams who need scored products for programmes, shelves, and vendor reviews — not a consumer cart.

Who scores the products?

KindNesta reviews supplier submissions against our EU-aligned checklist (gates A1–A7 and evidence pillars). The Kindness Score is our internal comparison rating— not a third-party ecolabel, PEF study, or official EU mark. Until certificates and material evidence are verified, scores are marked provisional.

How to reach us

Who we serve

Built for buyers who stock and scale

One KindNesta B2B marketplace — for retail programmes and enterprise procurement.

For retail outlets

Grocery, gift, zero-waste, and lifestyle retailers use KindNesta to source products with a clear Kindness Score and a merchandisable story.

  • Growing B2B catalogue across categories
  • Score notes for staff training and buyer decks
  • Specific claim language buyers can stand behind

For enterprise buyers

Brand, facilities, and procurement teams use KindNesta for programmes that need transparent scoring for questionnaires and supplier reviews.

  • Transparent inputs: materials, packaging, certifications
  • Score notes for vendor questionnaires
  • Support for multi-site and program planning

How Kindness Score works

Every product carries a Kindness Score from 0 to 100. Higher means a stronger evidence profile. Scores follow KindNesta’s EU-aligned checklist — informed by EmpCo green-claim rules, PPWR packaging expectations, REACH, and ESPR / Digital Product Passport readiness.

Read the full Kindness Score guide →