Global oceans
Ocean plastics: what the headline statistics really mean
Million-tonne leakage estimates drive policy—but product claims still need local proof.
Global estimates of plastic entering aquatic environments are staggering and motivate PPWR-style laws and bag bans. Brands sometimes leap from those stats to product slogans (“ocean friendly”) without mechanism or measurement.
Rule for KindNesta Do not claim ocean benefit unless you have a specific, auditable intervention. Prefer material facts: recycled %, polymer type, recyclability design.
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