United States

US FTC Green Guides: how American eco claims are judged

The FTC Green Guides remain the practical playbook for environmental marketing in the US.

In the United States, the Federal Trade Commission’s Green Guides explain how terms like “recyclable”, “recycled”, and “compostable” should be qualified. Overstating recycled content or recyclability where facilities are scarce is a classic enforcement risk.

For global catalogues If a product is sold into both EU and US channels, use the stricter substantiation: certificate + %, and avoid absolute recyclability claims unless infrastructure is widely available.

usaftcgreen-claims

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